By DELE ALABI, Lagos
President Bola Ahmed Tinubu has executed a sweeping overhaul of the management of the Nigerian Television Authority (NTA), appointing veteran media executive Rotimi Richard Pedro as the new Director-General of the state broadcaster.
Other key appointments include Katsina State’s Karimah Bello as Executive Director of Marketing, Stella Din from Plateau State as Executive Director of News, and Sophia Issa Mohammed from Adamawa State as Managing Director of NTA Enterprises Limited.
Pedro, a Lagos native, is a seasoned media entrepreneur and consultant with nearly three decades of experience in broadcasting, sports rights, and marketing communications across Africa, the UK, and the Middle East.
He is a trained entertainment and intellectual property lawyer holding an MSc in Investment Management & Finance from City University Business School, London.
In 1995, he founded Optima Sports Management International (OSMI), which became one of Africa’s leading sports content providers. Through OSMI, he distributed premium events—including the English Premier League, UEFA Champions League, FIFA World Cup, and CAF competitions—to more than 40 countries.
Pedro’s career highlights also include leadership roles at Bloomberg Television Africa, Rapid Blue Format, and consultancy work for FIFA, UEFA, Fremantle Media, and the African Union of Broadcasters (AUB). Notably, he helped the AUB secure exclusive pan-African free-to-air media rights for all CAF competitions.
Industry analysts credit Pedro with building commercially viable broadcast platforms, increasing sponsorship revenue, and delivering world-class content to African audiences.
This shake-up is viewed as one of the most significant leadership changes at the NTA in recent years and signals the Federal Government’s determination to modernise the broadcaster and reposition it amid intensifying competition in the media landscape.
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